Logo and Style Guide

Girl Guides Australia Logo

The Girl Guides Australia logo is comprised of three parts. The first two parts are the Trefoil and the wording. These parts are essential. The third part, the State identity, is optional and is included beneath the GIRL GUIDES AUSTRALIA wording.

 Trefoil only - Australia logo.GIRL GUIDES
AUSTRALIA
TASMANIA
Part 1 – TrefoilPart 2 – wordingPart 3 – State identity (optional)

The Trefoil also includes the seven-pointed star which represents the Commonwealth Star on the Australian flag. The seven points of the Commonwealth Star represent the six States plus the Territories. It must always be used with the Trefoil.

The Girl Guide Australia logo without the State identity is used only for:

  • stationery, publications, badges, retail items, plaques, signage, promotional materials and clothing that are distributed nationally;
  • for the Girl Guides Australia website; or
  • for Australian contingents travelling overseas.

Permission to use the Girl Guide Australia logo without the State identity must be obtained from Girl Guides Australia.

Individuals, Units, Districts, Divisions, Regions, States, State contingents and other groups belonging to a State Girl Guide Organisation may use the Girl Guides Australia logo with their State identity, however must seek approval for the application of the logo from their State Girl Guiding Organisation.

Primary Brandmark

Secondary Brandmark

Rotating the Logo

The Girl Guides Australia logo (Trefoil plus wording plus optional State identity) must not be rotated or utilised in part. However, it may be faded, toned down or used as a watermark.

Use of the Guide trefoil

The Guide Trefoil is a registered trademark of Girl Guides Australia.

The Trefoil may be used on its own for stationery, publications, badges, retail items, plaques, promotional signage and materials and clothing. However, for stationery, publications, promotional signage and materials and websites, the Girl Guides Australia logo (Trefoil plus wording plus optional State identity) must appear at least once.

When used on its own the Trefoil can be rotated, utilised in part or faded.

The Trefoil must not be distorted in any way.

Use of the Trefoil must be approved by Girl Guides Australia or your State Girl Guide Organisation (in writing) before it is applied to any marketing or fundraising items.

Primary 

The primary Trefoils are displayed in Girl Guides Australia’s colours; Guide Blue and Guide Yellow, with the reverse using white.

Choose a Trefoil best suited for legibility on your artwork.

Secondary 

The secondary Trefoil is available in all black, all white, all Guide Blue or any single colour that compliments the background. The star must be the same colour as the Trefoil.

The secondary Trefoil is to be used in applications where required or where the primary brandmark will not be legible.

 

Colour

Guide Blue and Guide Yellow are the brand colours. Refer to the Style Guide PDF below for the full palette details.

GGA Style Guide (May 2020)

The Style Guidelines are available in this pdf GGA Styleguide May 2020 for downloading.

Permission to use the Logo and the Trefoil 

We want to maintain the integrity of our brand and for this reason, any use of the Girl Guides Australia logo or the Trefoil for marketing or fundraising purposes must be approved by your State Girl Guide Organisation or by Girl Guides Australia, in writing. Approval must be sought in advance of any material being produced or external parties engaged with.

 

Last Modified: 12/08/21 at 10:10 PM